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Michael Maddiex Joins HomeSmart Holdings, Inc. as President of Affiliated Business Arrangement

Michael Maddiex Joins HomeSmart Holdings, Inc. as President of Affiliated Business Arrangement

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SCOTTSDALE, AZ – HomeSmart Holdings, Inc. recently announced the appointment of Michael J. Maddiex to the new role of President of Affiliated Business Arrangement (ABA). The addition of Mr. Maddiex’s role is part of the HomeSmart enterprise’s ambitious growth plan, specifically for corporate-owned entities Minute Mortgage and Equitable Title Agency/Equitable Escrow, Inc. These two companies, combined with the flagship HomeSmart brand, round out the HomeSmart Family of Companies.

Mr. Maddiex began his 30+ year real estate and title insurance career in Chicago in 1986. Over the course of his career, he has held the positions of Operations Manager, Executive Vice President of Operations, and President of Settlement Services. A graduate of the University of Illinois, Urbana, IL., Maddiex is a member of the American Land Title Association (ALTA) and is an active board member of The Real Estate Services Providers Council (RESPRO).

“We are pleased to have Michael Maddiex on the HomeSmart team as our ABA president,” says Ashley Bowers, President of HomeSmart Holdings. “As we continue to grow all the brands within our HomeSmart Family of Companies, we are making decisive moves to ensure high-quality service to both our agents and the consumers they serve.”

“HomeSmart’s vision and technology are where the future of the real estate transaction is headed,” said Maddiex. “I am looking forward to applying my affiliated business experience to the company and leveraging technology to make mortgage and title part of a seamless transaction with the real estate side of the business.”


About HomeSmart Holdings, Inc. and the HomeSmart Family of Companies:


HomeSmart was founded in 2000 by innovator/entrepreneur Matt Widdows, who envisioned a “low fee, high value” brokerage model that utilized integrated systems and technology to fully streamline the real estate process for agents, brokers, and franchise partners and consumers. With this goal in mind, he built a transaction platform offering an end-to-end experience that keeps all parties connected and tracked throughout every step. Today, HomeSmart is ranked in the top 10 real estate brokerages in the United States by RisMedia’s 2022 Power Broker report and is also the number one residential real estate brokerage in the Phoenix market by transaction volume (Phoenix Business Journal). As of June 21, 2022, with over 25,000 agents in nearly 50 states, HomeSmart is an increasingly dominating presence in the real estate industry.

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Equitable Title Agency/Equitable Escrow, Inc.

Equitable Escrow, first established in California, was created to provide enhanced settlement services in conjunction with HomeSmart’s operating Palm Springs brokerage. Equitable Title Agency followed in 2016 when it was first launched in the Phoenix market. Equitable’s dynamic team approach to title and escrow — paired with top-grade industry technology — ensures utmost efficiency and security for each and every transaction. This innovative model creates a higher tier of service to complement the real estate closing experience.

For more information, visit:


Minute Mortgage

Launched within the HomeSmart Family in 2019, Minute Mortgage builds upon the vision of an optimized end-to-end real estate experience with a people-focused, tech-forward approach on the mortgage side. Signature service includes a simplified digital application process, competitive low rates and fast closings. By tailoring 24-hr processing cycles, Minute Mortgage aims to close loans in 21 calendar days or less.

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